If you can’t have good actors, have a good story. If you can’t have good actors or a good story, have good effects. If you can’t have good actors, a good story or good effects, have a good gimmick.
And when all else fails, have boobs – lots and lots of boobs.
The horror genre has a long history of using gimmicks to get people into the theaters. Most likely, these saw their halcyon days back in the late 1950s but even today, we appreciate the lure of the gimmick – whether it is the earnest whisper of “Based on a true story,” or the promise of terrifying found footage. The latter – the found footage film – is everyone’s darling these days but even it’s starting to show signs of wear; much like a bow-legged streetwalker after the fleet’s been in port for two weeks.
How about a real-time horror movie?
It seems to work for “Silent House”.